The Chipstone Foundation, located in Fox Point, Wisc., is a nationally known organization dedicated to the study and curation of American decorative arts and material culture. The Chipstone Foundation has a strong record of communicating new research and innovative interpretative strategies to students, scholars, and the general public. Over the past decade, using social media platforms has become central to fulfilling the Foundation’s mission. On Instagram, Twitter, and Facebook, they share ongoing research, scholars’ visits, collections highlights, programming, and more. This work requires researching our collection, brainstorming points of connection between contemporary issues and historical art, writing posts, and maintaining best practices in museum social media strategies.